Listening to the market.
What We Believed
Built a surplus food auction model. Spoke to 50+ vendors across Sunway and Bangi. Shipped the first app version.
"80% of small vendors don't have a surplus problem. They have a demand problem."
Market told us the real issue. We listened.
The Pivot
What We Did About It
Pivoted to a meal subscription model. Built an operational MVP. Launched a live pilot in Sunway with 3 vendors, 9 meal options, and 10 student testers over 10 days.



